Y
Yossi
"I love going to football games, but I've been burned by counterfeit tickets twice. I don't trust resale sites anymore."
Mobile · Trust & Verification · Case Study
TIIKITI
Designing a safer second-hand ticket resale experience.
What if tickets were verified before they were ever sold?
TL;DR
A product design case study exploring how early verification, pricing transparency, and buyer protection can reduce anxiety in high-risk resale purchases.
User Pain
The real-world cost of broken trust.
Buying second-hand tickets often requires making fast, high-stakes decisions with limited information. Through interviews and research, recurring frustrations emerged: fake or invalid tickets, last-minute price inflation, and unclear responsibility when purchases fail.
Beyond the financial loss, these failures carry a strong emotional cost - missed events, embarrassment at venue entry, and loss of trust in resale platforms.
Design Principles
Three principles that shaped the product.
Each principle directly addresses a pain point uncovered in research, and each one shows up in the interface.
Principle 01
Transparency before commitment.
Insight
Pricing uncertainty creates pressure, not trust. Buyers often discover additional fees only at the final step of checkout, forcing them to make emotional decisions under time pressure.
Design Decision
We surfaced full price breakdowns before users commit - during discovery and listing - rather than at checkout.
Principle 02
Verification as UX, not a backend feature.
Insight
Fear of counterfeit tickets shifts risk to the buyer. Many users arrive at venues with tickets that appeared valid online, only to be rejected at entry - when it's already too late.
Design Decision
We required ticket verification before a listing can go live, rather than relying on post-purchase or venue-level checks. Verification states and validity indicators are visible throughout browsing and listing flows.
Principle 03
Reduce emotional pressure through visible safeguards.
Insight
When platforms avoid accountability, trust collapses. In failed purchases, buyers are often left without clear responsibility or recourse, eroding trust in resale platforms.
Design Decision
We embedded buyer protection directly into the transaction flow, with visible safeguards, escrow, and dispute handling. Calm layouts replaced urgency-driven patterns.
Flow in Action
From uncertainty to confidence.
An overview of the core flows designed to reduce risk and emotional pressure throughout the resale journey.
Visual Language
Crafted, not just chosen.
A focused system built around trust signals, premium materials, and clarity. Every color, type choice, and component was made to support the buyer's decision.
01 - Color
Three colors that earn trust.
A high-contrast palette built around three brand colors and a calm dark foundation, designed for legibility and emotional clarity.
Electric Purple
Primary brand
#7B4DFF
Hot Coral
Highlight
#FF4D6D
Neon Mint
Verify · success
#2DFF9A
Deep Charcoal
Background
#0F1115
Dark Graphite
Surface · cards
#1A1D24
White
Primary text
#FFFFFF
Light Grey
Secondary text
#B3B6C2
Muted Grey
Tertiary · captions
#6E7280
02 - Typography
Plus Jakarta Sans, set with intent.
A single sans-serif handles everything from quiet labels to confident headlines. Weight and spacing do the heavy lifting.
Buy with confidence.
Verified by TIIKITI
Top rated in London
Every ticket is scanned and verified before listing.
Fair price
Primary Typeface
Aa
Plus Jakarta Sans
System: -apple-system, SF Pro Display
03 - Signature Effects
Trust signals, made visible.
Gradients and glow effects mark moments of confidence - verification, fair pricing, completed transactions.
Primary
Purple to Coral
Trust
Purple to Mint
Verify Glow
Used on verified states
04 - Components
The building blocks.
Four core components that recur across the product, designed for clarity and confidence.
VERIFIED
The Weeknd
$58.50
● FAIR PRICE
Ticket Card
Used for browsing, favorites, and search results.
Primary & Ghost Buttons
Gradient primary for commitments. Ghost for secondary actions.
● VERIFIED
OCR CHECK
● ACTION REQUIRED
FAIR PRICE
Status Badges
Color-coded trust signals across browsing, listing, and checkout.
Price Range Slider
Used in the listing flow to guide sellers toward fair pricing.
Who We Designed For
Four people. Four pain points.
Personas representing recurring behavioral patterns from research interviews.
D
Dana
"I wanted to surprise my partner with concert tickets, but by the time I found them, prices had doubled. I bought anyway, but it felt like I was being scammed."
R
Rina
"I tried to resell a ticket when I couldn't attend, but it took days to process, and I ended up losing money."
O
Omer
"When resold tickets cause entry problems, it damages our reputation too. We need a platform that works with event hosts, not against them."
Try It Yourself
Experience the flow.
Walk through the full TIIKITI prototype - browse listings, verify tickets, complete a purchase, and resell. Built as an interactive walkthrough.
Opens in a new tab · Best viewed on desktop
What This Case Study Demonstrates
Combining behavioral insight, system thinking, and interface clarity to reduce risk in complex user decisions.
TIIKITI demonstrates my approach to product design: starting from emotional pain, mapping it to system behavior, and designing interfaces that earn trust rather than demand it.
What's Still Open
- Upstream ticket verification depends on cooperation with official issuers, venues, and ticketing systems - commercial partnerships beyond pure design.
- Balancing verification rigor with listing speed without reintroducing urgency-driven pressure.
- Calibrating trust signals dynamically across buyer, seller, and organizer contexts.