Mobile · AR & 3D · Concept · Team Project
Cozzy
One stop shop for virtual carpentry. Create your unique custom-made design furniture, begin as a 3D template model and edit it using AR to see it in your home in real-time.
TL;DR
Buying furniture online is broken. Customers can't visualize products in their space, design shops are expensive, and 65% of returns are due to mismatched expectations. Cozzy reimagines the experience: a virtual carpentry platform where customers customize 3D templates and preview them at home through AR, before ordering production-ready pieces from suppliers.
THE PROBLEM
A market built on guesswork.
Research with furniture suppliers and customers uncovered structural friction across the entire purchase journey: from buyers who can't picture how a piece fits, to suppliers stuck with cancellations, returns, and waste.
THE SOLUTION
From 3D template to your living room.
Cozzy lets you create your own design furniture: start from a 3D template model, customize it visually, and preview it in your real home with AR - before anyone builds anything.
Search visually.
Pic search by image or category. Find the style you want before committing to a single piece.
Customize in 3D.
Edit dimensions, materials, colors, and components on a real-time 3D model. Every change is visible immediately, with measurements built-in.
Preview at home with AR.
Place the customized piece in your real space through AR. Check the fit, the proportions, the feel - in the room where it will actually live.
Visual Language
Warm, calm, and confident.
A focused system built around the warmth of natural materials and the confidence of sage accents. Every color, type choice, and component was made to feel like home before the furniture even arrives.
01 - Color
A palette that feels lived-in.
Mint as the brand signal, charcoal as the anchor, and warm neutrals that echo the materials Cozzy actually helps customers buy.
02 - Typography
A geometric sans, softly set.
The original brochure used a thin geometric sans-serif (Avenir / Futura family) for everything: short labels, body copy, and quiet headlines. Weight and letter-spacing carry the hierarchy.
03 - Signature Effects
Sage as the brand signal.
Throughout the brochure, sage #AEB8A0 marks every active moment: the chosen supplier, the ORDER button, the number callouts in the market data. It's the single accent that ties everything together.
04 - Components
The building blocks.
Four core components that recur across the product, designed to give customers confidence at every step.
Supplier Card
Used in "Choose Your Supplier" - each carpenter shown with their Cozzy match score, lead time, and price in ILS.
Primary & Ghost Buttons
Sage ORDER button confirms the supplier selection. Ghost variant for secondary actions like AR preview.
Status Pills
Inline signals: sage for active states (like the green-bordered supplier card), wood for material attributes.
Price & Time Display
The estimate shown once a customer picks a supplier - price always in ILS, lead time in work days, both from the supplier's quote.
TECHNOLOGY
Six steps from inspiration to production.
A complete pipeline that takes the customer from idea to a production-ready file the supplier can manufacture.
Pic Search
Upload a photo or take one - the app surfaces matching furniture models.
3D Modeling
Choose your similar models and the engine calculates an editable 3D template.
Edit 3D Model
Adjust dimensions, materials, and color - changes update on the model in real time.
Pic Measurement
Capture the room dimensions through the camera to scale the piece accurately.
View & Edit in AR
Place the customized piece in your space through AR - keep adjusting until it fits.
Export Production File
Choose a supplier and export the production-ready file for them to manufacture.
MARKET OPPORTUNITY
A growing global market.
Furniture e-commerce is growing 25% per year. AR-supported shopping is becoming standard, and 86% of buyers value virtual previews before purchasing.
BUSINESS MODEL
SaaS at the core, brokerage at scale.
The original deck defined Cozzy as a B2B2C platform anchored on a single revenue mechanic - 10% from every sale - with affiliate distribution to amplify it.
SaaS · 10% from Sales
The platform charges suppliers 10% of every sale processed through it. No upfront fees - revenue scales with adoption.
Brokerage at Market Share
10% × 16% market capture × 8.25B ILS Israeli furniture revenue = 132M ILS potential per year in Israel alone.
Affiliate Distribution
Three distribution channels: interior designers, contractors, and public opinion leaders - all earning a cut of platform sales.
THE TEAM
Four founders, complementary lenses.
Chen Digmi
Product Manager & Designer
Yotam Braitbart
CEO · IAF Officer
Rahav Leviim
Tech Lead · Software Developer
Nir Sorkin
CTO · Business
Advisory Board
Alon Grinshpoon
Founder & CEO at Echo
Sarig Shinar
Director of Digital Marketing
David Marciano
Strategic Consultant & Entrepreneur
Nathanael Reicher
CEO & Co-Founder in 3D Tech
WHAT'S NEXT
Five milestones, three years.
The original deck mapped a clear path from idea to platform launch - each milestone validating the model before scaling.
MVP
Few furniture pieces, one supplier - prove the core flow can work end to end.
POC
One supplier, few products - validate the AR + 3D pipeline with real customers.
First Platform
Quick & dirty platform launch with the affiliate model: interior designers, contractors, public opinion leaders.
Full App Platform
Multi-supplier marketplace, full 3D and AR pipeline, production-file export at scale.
Launching · Living Business
Platform launches in the Living category - the first category to scale before expanding into Bedroom, Kitchen, and beyond.
REFLECTION
Built as a team, pitched as a startup, designed end-to-end.
Cozzy was developed during my M.A. in Design Innovation and Entrepreneurship at the College of Management. As Product Manager and Designer, I owned the user experience, visual design, and the strategic narrative we presented to advisors and investors.
The project taught me how design intersects with business modeling, market research, and team dynamics - not just interface decisions. It is the case study that pushed me toward end-to-end product thinking.
What's still open
- Validating AR fit accuracy across diverse home environments and lighting conditions.
- Designing the supplier-side dashboard for receiving and producing customer-customized orders.
- Testing the affiliate flow with interior designers as a primary growth channel.